In the August edition of AvBuyer, Robin Dunlop spoke to Gerrard Cowan about maximising the resale price of a business jet.

“In today’s media frenzy of clickbait and twelve-second attention spans, the presentation of the asset must be of the highest quality. Marketing must feel credible, authentic and transparent.”

“Anyone can promote and present a sale, but it takes experience and diligence to close the sale and avoid potential pitfalls.”

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Article courtesy of AvBuyer.